Attribute with the local name “xmlns:serif” is not serializable as XML 1.0

When graphic design tools like Affinity Designer (formerly Serif) export SVG files, they often embed custom namespace declarations such as xmlns:serif="http://www.serif.com/". These namespaces allow the editor to store its own metadata — like layer names, grouping information, or application-specific settings — inside the SVG file. While this metadata is useful if you re-open the file in the original editor, it has no meaning in a web browser.

The HTML5 specification defines a specific set of namespace attributes that are allowed in SVG elements (such as xmlns, xmlns:xlink, and xmlns:xml). Any namespace prefix not in this predefined list — like xmlns:serif, xmlns:inkscape, or xmlns:sodipodi — triggers this validation error because the HTML parser cannot serialize these attributes back into well-formed XML 1.0. This isn’t just a theoretical concern: non-serializable attributes can cause issues when the DOM is manipulated via JavaScript or when the markup is processed by XML-based tools.

Beyond the xmlns:serif declaration itself, you’ll likely find attributes in the SVG that use this namespace prefix, such as serif:id="layer1". These should also be removed since they reference a namespace the browser doesn’t understand.

How to Fix It

1. Remove the xmlns:serif attribute from the <svg> element.
2. Remove any attributes prefixed with serif: (e.g., serif:id) from child elements within the SVG.
3. If you re-export the SVG, check your editor’s export settings — some tools offer a “clean” or “optimized” export option that strips proprietary metadata.
4. Consider using an SVG optimization tool like SVGO to automatically clean up unnecessary attributes.

Examples

❌ Invalid: SVG with xmlns:serif attribute

<svg xmlns="http://www.w3.org/2000/svg"
  xmlns:serif="http://www.serif.com/"
  viewBox="0 0 100 100"
  width="100"
  height="100">
  <g serif:id="Layer 1">
    <circle cx="50" cy="50" r="40" fill="blue" />
  </g>
</svg>

This triggers the error because xmlns:serif is not a recognized namespace in HTML5, and serif:id references that unsupported namespace.

✅ Valid: SVG with proprietary attributes removed

<svg xmlns="http://www.w3.org/2000/svg"
  viewBox="0 0 100 100"
  width="100"
  height="100">
  <g>
    <circle cx="50" cy="50" r="40" fill="blue" />
  </g>
</svg>

Both xmlns:serif and serif:id have been removed. The SVG renders identically in the browser since those attributes were only meaningful to the editing application.

Handling Multiple Proprietary Namespaces

Exported SVGs sometimes contain several non-standard namespaces at once. Remove all of them:

<!-- ❌ Invalid: multiple proprietary namespaces -->

<svg xmlns="http://www.w3.org/2000/svg"
  xmlns:serif="http://www.serif.com/"
  xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
  viewBox="0 0 200 200">
  <rect x="10" y="10" width="180" height="180" fill="red"
    serif:id="background"
    inkscape:label="bg-rect" />
</svg>

<!-- ✅ Valid: all proprietary namespaces and prefixed attributes removed -->

<svg xmlns="http://www.w3.org/2000/svg"
  viewBox="0 0 200 200">
  <rect x="10" y="10" width="180" height="180" fill="red" />
</svg>

If you frequently work with SVGs from design tools, integrating an SVG optimizer into your build process can save time and ensure these non-standard attributes never reach production.

Learn more:

W3C Reference

W3C: @xmlns deprecation

→

ogp.me

Open Graph Protocol

→

forum.affinity.serif.com

Affinity Forum: SVG Support in Designer

→

stackoverflow.com

Stack Overflow: What is the xmlns:serif namespace

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MDN Reference

MDN: SVG Namespaces Crash Course

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MDN Reference

MDN: SVG

→