Attribute “displaytext” not allowed on element “span” at this point.

The HTML specification defines a specific set of global attributes (like class, id, title, style, etc.) that are allowed on all elements, plus element-specific attributes for certain tags. Any attribute that isn’t part of these standard sets and doesn’t follow the data-* custom attribute convention is considered invalid and will trigger a validation error.

This issue is especially common with older integrations of third-party tools like ShareThis, AddThis, or similar social sharing widgets, particularly when embedded through a CMS like Drupal or WordPress. These older implementations relied on proprietary attributes such as displayText, st_url, and st_title directly on <span> or other elements. Modern versions of these tools have since migrated to valid data-* attributes.

Why This Matters

• Standards compliance: Non-standard attributes violate the HTML specification, meaning your markup is technically invalid and may behave unpredictably across browsers.
• Forward compatibility: Browsers could introduce a native displaytext attribute in the future with entirely different behavior, causing conflicts with your code.
• Accessibility: Assistive technologies rely on well-formed HTML. Non-standard attributes can confuse screen readers or other tools that parse the DOM.
• Maintainability: Using the standardized data-* convention makes it immediately clear to other developers that an attribute holds custom data, improving code readability.

How to Fix It

1. Identify all non-standard attributes on your elements (e.g., displayText, st_url, st_title).
2. Prefix each one with data- to convert it into a valid custom data attribute (e.g., data-displaytext, data-st-url, data-st-title).
3. Update any JavaScript that references these attributes. If JavaScript accesses them via element.getAttribute('displayText'), change it to element.getAttribute('data-displaytext') or use the dataset API (element.dataset.displaytext).
4. If using a CMS or third-party plugin, update the plugin or module to its latest version, which likely uses valid data-* attributes already.

Note that data-* attribute names should be all lowercase. Even if the original attribute used camelCase like displayText, the corrected version should be data-displaytext.

Examples

Invalid: Non-standard attribute on a <span>

<span class="st_sharethis" displaytext="ShareThis" st_url="https://example.com" st_title="My Page">
  Share
</span>

This triggers validation errors for displaytext, st_url, and st_title because none of these are valid HTML attributes.

Valid: Using data-* attributes

<span class="st_sharethis" data-displaytext="ShareThis" data-st-url="https://example.com" data-st-title="My Page">
  Share
</span>

Accessing data-* attributes in JavaScript

If your JavaScript relied on the old attribute names, update the references:

<span id="share-btn" data-displaytext="ShareThis">Share</span>
<script>
  const btn = document.getElementById('share-btn');

  // Using getAttribute
  const text = btn.getAttribute('data-displaytext');

  // Using the dataset API
  const textAlt = btn.dataset.displaytext;
</script>

Valid: Using a standard attribute instead

In some cases, the intent of displaytext is simply to provide a label or tooltip. If so, a standard attribute like title may be more appropriate:

<span class="st_sharethis" title="ShareThis">Share</span>

Choose the approach that best matches your use case — data-* for custom data consumed by JavaScript, or a semantic HTML attribute if one already serves the purpose.

Learn more:

sharethis.com

ShareThis: how to migrate legacy buttons

→

www.drupal.org

Drupal: W3C validator issues on st_url

→

MDN Reference

MDN: using data attributes

→